What happenned to BoA?

I must say her American debut is pretty disappointing. The songs are nothing like her Japanese counterpart back in 2002 that made her a star. Her latest single energetic sounds like a recycled Britney Spears song, and even her singing has degenerated into part-human, part-computer-synthesized vocal-- compare this to her first album's Don't Start Now (waay back in 2001) where she was actually singing (and very well). Granted, the video looks nice, and BoA has always been a good dancer, but somehow she lost her "brand" that made her so identifiable.

BoA was, in fact, the artist that got me interested in Korean/Japanese music at all. The very first BoA video I saw-- titled No. 1 -- was fresh, energetic, and unique in its sound. When her next single came out-- Valenti -- I was hooked and trying to get as much information on the Korean and Japanese pop culture. Afterall, when a dance song crosses the cultural and age barrier, something is definitely going the right way (this one though is hard to watch).

So, come on, BoA.. get back to your Asian roots, show those cool moves, and stop being a Britney Spears hack. Make me buy your CDs again at $30 a piece.